Client Electrolux Â
Agency CuriousLondonÂ
The Work
181 retouched images later, and two weeks of work we had completed a Brand Visual Identity Shoot for Electrolux. This was the brainchild of CuriousLondon, brand and design consultants who did a masterful job of guiding the client and us through what was required. Allow me to take you through that journey..
Why do a Visual Brand Identity?
The purpose of this Visual Brand Identity was to establish different ways that Electrolux products can be photographed. These images were not intended for any glossy brochure, or to be splashed across a home page online. No. These images were for research and development of the visual kind. My product photography helped the creatives, design teams and the client understand more about how they wanted the Electrolux Brand to be seen. The client wanted to find out, without restriction, how they preferred their products to look. Was there anything we could find that would help define their image? With new knowledge and understanding they could give the products standout in a crowded marketplace.
How does this work help a client?
This ‘identity’ could then be taken forward, used or adapted to make future creative marketing material. Globally this creates a visual tool box that suppliers can use, so the marketing look and feel has consistency.
Getting the job done
We created a modular set in the studio that could be adapted and moved around to aid the large number of shots we had to cover. This set had to be used for ovens, hoods and hobs. Simple prop and food styling added context and created a more lifestyle feel. This was all arranged to fit the budget by my amazing associate producer MotherBran.
Location: We shot the products between my studio and going to Electrolux in Brussels, to their HQ. Behind the scenes at the top of this page to see what we did, plus more BTS here so you can get a flavour of how we work.
Many thanks again to CuriousLondon.