Highland Park Whisky
Client: Edrington Distillery and Highland Park whisky
The Work: Creating great quality and purposeful content is a skill. Phil Sills Creative Imaging works hard to communicate with clients, to take time to get bio know and understand how things need to look. When we then produce work, be it complex moving image or simple stills they hit their mark and clearly express what the client wants the images to say.
Shooting for Highland Park Whisky involved good quality communication and trust. Trust that when we say we understand a brief, we really do! working on Highland Parks products means we put the effort in to light and compose our shots in order to best represent the physical object.
The shots are studio based, clean and crisp product images. The aim is to explore and showcase the incredible detail that had gone into the new bottle and packaging designs. The shots are predominantly for web use and social media.
On average we shoot approximately 4 full bottle shots a day, due to the fine detail of lighting and photoshop elements required. The retouching was done in-house. Close up images can be shot with the web site page in mind, so we can create backgrounds in post. We want our images to be versatile and have multiple uses so consideration to how images will look and be actually used is very important.
Fancy a small drop of Highland Park? Go and visit their web site and drink up the heritage behind this great brand.