The Beauty of What I can achieve for your Brand!
Within PS Creative Studio, we have a lot of talent and buckets of energy and spirit!
For a marketing team to achieve a balanced cross section of assets to use in a product launch, there needs to be a mix of key product imagery and vibrant location work that brings the products to life and within that a breakdown of premium solutions as well as content that is ideal for social media platforms. Not a small task.
We do all of the above. Get in CONTACTÂ straight away if you want to cut to the chase! Otherwise below is a quick 2 minute read about how we handled a big launch for a product range that involved studio and location imagery, still and moving.
Producing the 700 Series Launch for B&W
The Bowers and Wilkins 700 series Product Launch had us working at full tilt, providing the marketing team with our full service both in the studio and on location. Everyone was involved from photography, film, production, creative direction, postproduction, editing and styling.
This product launch had us finishing over 200 individual product photographs and 23 films, all finalised in various formats to fit the web site, different social media platforms and horizontal and vertical advertising. Quite something.
The entire shoot was organised and controlled by our lovely production service, Mother Bran. What made the creation of the studio and location photography this time around so interesting was that the finished images had a real sense of belonging and togetherness. This was made possible by creating a studio set environment that had similar feeling of tone and texture to the location environments. B&W were very clear about what they wanted, and our Creative Director made sure this got translated into our final executions.
The Deliverables
A big focus was given to film production, as that was high up on the priority asset list. Having previously found real ways of working to integrate film and stills together symbiotically, we easily dovetailed the moving image into our stills shooting schedule.
The 700 Series product launch had us all working together, using our individual skills and strengths, however combining everything into a single purpose; to supply the client’s vision and enable the brand to progress forwards towards their final marketing aims.
In amongst all of this, I got to do what I love, shooting studio and location photography.
Hallelujah!
Drop me a line to see how we can do this for you.